Public Space Identity Rebrand

Rebranding an existing business requires evaluating its brand identity and how effective it is for the business. Updating visual elements like logos and colors is essential to reflect the company's values. I was tasked with picking an existing business and rebranding their identity in a new and exciting way, while still representing the brand and its values. Garfield Park Conservatory & Sunken Garden is a nature hub in Indianapolis. I believed they could use a unique rebranding to better reflect the park as a whole.

Program(s): Adobe Illustrator, Adobe Photoshop