Brand Identity Design

2023

Brand identity is a multifaceted concept, extending beyond just a logo design. It serves as the visual, emotional, and conceptual embodiment of a company's values and personality. I was tasked with developing a comprehensive brand identity for a business and implementing it onto a truck. Every element, from the color palette and typography to imagery and design, needs to harmonize to convey the brand's authenticity and resonate with its target audience. The goal of this project was to create a compelling visual representation that not only captures attention but also establishes a meaningful connection with potential customers.

Program(s): Adobe Illustrator, Adobe Photoshop